I love to write. A word, a line, a script, a joke, an essay, a strategy, a statement of intent. Whatever it takes. Words bind us together; they help us sell things, ideas, ideologies to anyone, anywhere. But words are not the whole story. Find the insight. Define the channels. Create a narrative. That's basically what I do. Medium is less important to me than message.
There's a lot of film on this site and sure, I love bold, beautiful, funny storytelling. Film is an involving medium; it can make you feel something. But a great thought can be communicated via any channel and with any budget. I honestly believe this. It's what the word 'creative' means to me.
In a previous life, I was a civil servant, a librarian, a copyeditor, a charity worker, a shelf-stacker and a school janitor.
In my current life, I've been a creative lead at Mother, Wieden+Kennedy Amsterdam, Fallon London and Karmarama, and I have a bunch of awards to show for it, including a D&AD Black Pencil for writing. In 2015, I co-founded Faster Horses, a creative collective working directly with clients on a project basis. And now I'm a Creative Director at Wieden+Kennedy London, where I've created campaigns for Kraft Heinz, Lurpak, Coca-Cola, Honda, Sainsbury's, and others.
In my next life, I shall be replaced by a piece of code. Actually, it's happening already and it's called ChatGBT. But that's OK. If you use AI, then you probably deserve it. Whatever happens, real, 'human' writing (like life and velociraptors) will always find a way.