I love to write because writing can be powerful. It can inform, inspire, and bring us together. It can help us sell things, ideas, ideologies to anyone, anywhere. But writing isn't the whole story. The work is finding the insight. Defining the channels. Creating a narrative. And that's pretty much what I do. Medium has always been less important to me than message.
There's a lot of film on this site. That's because I love bold, beautiful, funny storytelling. Film is an involving, emotional medium; it can make you feel something. But a great thought can be communicated in any channel and with any budget. I honestly believe this. It's what the word 'creative' means to me.
In a previous life, I was a civil servant, a librarian, a copyeditor, a charity worker, a shelf-stacker and a school janitor.
In my current life, I've been a creative lead at Mother London, Wieden+Kennedy Amsterdam, Fallon London and Karmarama, and I have a bunch of awards to show for it, including a Cannes Gold Lion (2025) and a D&AD Black Pencil for writing. In 2015, I co-founded Faster Horses, a creative collective working directly with clients on a project basis. And now I'm a Group Creative Director at Wieden+Kennedy London, where I've created campaigns for Kraft Heinz, Arla, Coca-Cola, Honda, Sainsbury's, and others.
In my next life, I'll be replaced by a piece of code. Actually, it's happening already and it's called ChatGPT, Claude, Gemini, etc. But that's OK. It's evolution. Whatever happens, I expect real, warm-blooded human writing, like life and velociraptors, will somehow find a way.