I love to write. A word, a line, a script, a joke, an essay, a strategy, a statement of intent. Whatever it takes. Words bind us together; they help us sell things, ideas, ideologies to anyone, anywhere. But words are not the whole story. Find the insight. Define the channels. Create a narrative. That's basically what I do. Medium is less important to me than message.
There's a lot of film on this site and sure, I love bold, beautiful, funny storytelling. Film is an involving medium; it can make you feel something. But a great thought can be communicated via any channel and with any budget. I honestly believe this. It's what the word 'creative' means to me.
In a previous life, I was a civil servant, a librarian, a copyeditor, a charity worker, a shelf-stacker and a school janitor.
In my current life, I've been a creative lead at Mother, Wieden+Kennedy Amsterdam, Fallon London and Karmarama, and I have a bunch of awards to show for it, including a D&AD Black Pencil for writing. In 2015, I co-founded Faster Horses, a creative collective working directly with clients on a project basis. And now I'm a Creative Director at Wieden+Kennedy London, overseeing campaigns for Kraft Heinz, Lurpak, Trustpilot and others.
In my next life, I shall be replaced by a piece of code. Actually, it's happening already and it's called GBT-40, Bard, etc. But I'm not resentful. If you use AI, then you probably deserve it. And in any case, real, 'human' writing (like life and velociraptors) will always find a way.