In my previous life

I was a civil servant, a librarian, a publishing assistant, a charity worker, a shelf-filler and a cleaner.

In this life, I've been a creative director at Mother London, Wieden+Kennedy Amsterdam, Fallon London and Karmarama, and have picked up a few awards along the way, including a Cannes Gold Lion (2025) and a D&AD Black Pencil for writing. In 2015, I co-founded Faster Horses, a creative collective working directly with clients. And now I'm a Group Creative Director at Wieden+Kennedy London, where I've created campaigns for Kraft Heinz, Arla, Coca-Cola, Honda, Sainsbury's, Ford and others.

In my next life, I'll be replaced by a piece of code. But I expect that warm-blooded human writing, like Michael Crichton's velociraptors, will somehow find a way.